The juice.

The story’s simple: the tattoo world has changed fast, and Immaculate’s owner, Steve Peace, is chasing new adventures. Over the next few years, he’ll be busy between here and the UK, promoting four tattoo shows and launching a new tattoo app. He’ll still guest at the shop whenever he’s in town.

Studio leadership passes to John Roberts—and with it, a fresh identity. We’re now Hell Bent Tattoo Collective, a name that reflects exactly who we are: hell-bent on exceptional tattoo work, the highest health standards, and building the strongest team of artists around.

Will Immaculate return? Maybe.... time will tell.

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